Less is more

Here at TeeM8 we love a good one colour print. Some of the most striking designs we’ve worked on have used nothing but white ink on black garments, it’s a classic combination.

That’s not to say we don’t relish the challenge of separating and printing an eight colour half toned beast, because we do. Until you’re a real t-shirt design Jedi however, it’s best to keep things as simple as possible.

Often it’s what you leave out of the design that makes all the difference. Restricting yourself to one colour will keep you focused on creating strong contrast and help you utilize the negative space in your design. Letting the shirt show through where possible will effectively add extra colour and texture for free, don’t feel you have to cover all that goodness up.

Limiting ink coverage in this way will also help your T-shirt wear well. The garment will feel lighter and hold up to repeated washes better than a print with large slabs of ink, which could potentially crack over time.

one_colour_many_salesIt’s also good practice to limit the number of fonts in your design. If you can get your message across with one font then one is all you need. For the times when one just isn’t enough, add another but make sure it contrasts well with your first choice. Fonts generally work best when they are from the same family (e.g. Lato Thin, Lato Bold) or are completely different in style.

Include only what you really need to get your message across in your designs. Loading your design with lots of colour and detail won’t ensure success for your TeeM8 campaign but producing something clear and concise will certainly help.

Your audience will respond to a message that resonates with them at first glance, by keeping your design simple you’re giving that the best chance to happen.